Monthly Archives: October 2011

Mobile Marketing Association finalists announced

The MMA’s gala Awards Dinner will be held in Los Angeles November 17th at the SLS Hotel in Beverly Hills.  The list of finalists was published today.  The 36 finalists were selected from hundreds of applications submitted.  As might be expected the larger consumer brands – Coke, Converse, Old Navy, HBO, United Airlines, Peugeot, Armani and Pepsi’s mobile marketing efforts are well represented among the finalists.  There are foreign entries, awards for academics and their research on mobile marketing, awards for social impact and awards for product launch.  What there isn’t is links to the video submitted for consideration – a bit surprising!

In any case, the Mobile Marketing Association (MMA) is a global non-profit trade association that fosters and promotes the use of mobile media by new and traditional advertisers.  The Association has over 700 members and is growing rapidly.  There are regional chapters in North America, Europe, Latin America and Asia Pacific.  Here is a link to the Mobile Marketing Association and the work that they do.


LSMFT: Ortiva optimizes video delivery

Whats news:  According to Ben Kuo’s socaltech, San Diego based Ortiva Wireless has received another $2M according to regulatory filings.  Ortiva is a solution provider that helps MNOs (Mobile Network Operators) optimize bandwidth consumed with delivery of mobile content.   Installed in the MNOs data center, the Ortiva mVOG (mobile Video Optimization Gateway) assesses network utilization, device type, and video content conditions in near real-time and dynamically optimizes video delivery for each user.   By minimizing bandwidth used, this optimization reduces costs, increases connections for the MNOs and improves the quality of video delivered to consumers.  Video is already 50% of mobile data traffic and is expected to double every year to 75% of mobile data by 2015.

About:  Ortiva Wireless offers the industry’s most advanced commercial solutions for proactive management of mobile video, allowing service providers to dramatically improve control, quality, and efficiency of rich media content delivery. Ortiva’s mVOG™ (mobile Video Optimization Gateway) for portal services and iVOG™ (internet Video Optimization Gateway) for open internet media extend service reach, increase network efficiency, and improve video coverage density for mobile operators, while dynamically shaping the content to give subscribers the smoothest video and clearest audio experience possible – regardless of fluctuating and hostile wireless network conditions.

LSMFT – Local Significant Mobile Focus Today

Stuff You Should Have Seen – last week

This week’s rendition of the things from last week (Oct 23-29) that make all things mobile anniversary, amazing, aggravating and amusing. 

FCC seeds a future in broadband – PCWorld

Global Smartphone Vendor Shipments (Millions of Units)           Q3 ’10       Q3 ’11
Samsung           7.5       27.8
Apple           14.1       17.1
Nokia           26.5       16.8
Others           32.9       55.3
Total           81.0       117.0
Global Smartphone Vendor Marketshare %           Q3 ’10       Q3 ’11
Samsung           9.3%       23.8%
Apple           17.4%       14.6%
Nokia           32.7%       14.4%
Others           40.6%       47.3%
Total           100.0%       100.0%
Total Growth Year-over-Year %           86.5%       44.4%

I come to bury XP, not to praise it – ZDNet

Can you hear me now – YouTube

Physicians a la cart – eWeek

Siri pour me a Beeri on Vimeo

 CPAN Sweet 0x10

Chinese Military Hack Sats – Bloomberg Businessweek

Cures for iOS 5/iPhone 4S battery suckage – ZDNet

iPod 10th anniversary – You Tube

Tech 200 – 411Lead

Print me one of those wireless sensors – Nanotechnology Now

Malware gone Wild – Mobile Enterprise (full paper)

Epic Apps for Android – Information Week










Go out and learn something.  Have a good week.

LSMFT: Boingo takes PayPal

What’s news: The Wi-Fi industry’s leading provider of software and services worldwide, announced today that it now accepts PayPal for purchase of its various Wi-Fi access service plans. The addition of PayPal enables an express lane for customers in hotspots who want to get online quickly without entering account information.

“Adding PayPal provides a quick and easy way for customers to sign up for service, especially on mobile devices with limited screen space,” said Dawn Callahan, vice president of consumer marketing for Boingo Wireless. “As Boingo continues to expand into new markets outside the US, we also needed more payment options since credit cards aren’t as universally held in many parts of the world.”

About:  Boingo Wireless, Inc.,  the world’s leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 400,000 hotspots worldwide. With a single account, Boingo users can access the mobile Internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafe and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo and its Concourse Communications Group subsidiary operate wired and wireless networks at large-scale venues worldwide such as airports, major sporting arenas, malls, and convention centers, as well as quick serve restaurants. For more information about Boingo, please visit .

Local Significant Mobile Focus Today is tracking the trajectory, growth and distribution of mobile technology, business models and emerging companies throughout southern California to characterize and illustrate the dynamic, rapidly evolving local mobile ecosystem.

Tablet tableau

The Pew Research Center’s Project for Excellence in Journalism has released a study that investigates what people do with those 40M (iPhone 90%, Android 10%) devices.  From the research most everyone (77%) that owns one uses it for about 90 minutes per day.  As one might expect most owners use the tablet for browsing the web.  And like their desk locked cousins, these devices are also used mostly for reading/sending e-mail and checking out the news.  Social networking, gaming and reading books are also popular.  The study is a compilation of results from 7 surveys over the summer – The Tablet Revolution.

 Other findings from the report:

The revenue potential for news on the tablet may be limited. At this point just 14% of tablet news users have paid directly to access news on their tablet. Another 23% get digital access of some kind through a print newspaper or magazine subscription.

Brand is important on the tablet. Whether an app comes from “a news organization I like” is as prevalent a factor in the decision to download an app as is low cost.

Substitution is already occurring to large degrees. Fully 90% of tablet news users now consume news on the tablet that they used to get access in other ways. The greatest substitution is occurring with news that people used to get from their desktop computer.

Incidental news reading is prevalent on the tablet. Nearly nine-in-ten (88%) of those who read long articles in the last seven days ended up reading articles they were not initially seeking out.

Those who rely mainly on apps for news, 21% of all tablet news users, represent a kind of power news consumer. Close to half of this group say they now spend more time getting news than they did before they had their tablet (43%).

Word of mouth is a key component of tablet news sharing. Fully 85% of those who get news on their tablets said they had talked with someone about a long article they had read there.

When it comes to ownership, many see the tablet computer as more of a household device to share than as a strictly personal one. Half of those with a tablet share it with other members of the household. And the iPad still dominates the market-81% of tablet owners in this survey own the Apple product.

New Sock ‘n’ Boot title coming tomorrow to App Store

Children’s titles for iPad and iPhone are a fast growing category of app downloads.  One of the creators of stories for children is D.K. Smith.  Smith has produced 3 titles featuring the socratic couple – Sock and Boot.  Each title starts with a question and the title characters then engage in an adventure in pursuit of answers.  Graphics, narration, music, spelling – a multimedia experience for children just learning to read.

“My goal is to inspire young minds and open the doors to expression and create an avenue to stimulate parent/child bonding through reading.” – Says D.K Smith, the author and creator of ‘Sock n Boots’.


The Sock n Boots franchise of stories was created to not only teach young children valuable life lessons, but also to stimulate positive thinking while building a bond between parents and children or teachers and students.

Children that read build active imaginations, wider vocabularies and are proven to be better students.It is a fact that reading aloud to a child has numerous positive benefits to the child and the parent /child relationship, and the goal of the Sock n Boots franchise of stories is to transform story time into an interactive bonding time.

The richness of applications and things to do with these ubiquitous computing devices is wonderous.  And it is only just beginning.


Image copied from Sock ‘n’ Boot Facebook page.

LSMFT – GTX unveils GPS shoes for Seniors

Local Significant Mobile Focus Today –

Whats news: GTX announced the GPS-enabled shoe received FCC clearance in September. The tracking service will be powered by GTX’s partners Omnilink and the MedicAlert Foundation. Omnilink will offer customer service and the online store that supports sales. MedicAlert will facilitate the 24/7 location-based emergency service that powers the shoes. Caretakers using the system can download an app and be alerted when a senior leaves a designated ‘geo-fenced’ area.

About: GTX Corp, a leader in enterprise 2-way GPS (Global Positioning System) real-time personal location services (PLS), was founded in 2002 and is based in Los Angeles, California with distributors in Mexico, Australia and Nepal and customers in 126 countries. GTX Corp utilizes the latest in miniaturized, low power consumption technology and offers a robust enterprise GPS and cellular location platform to track in real time the whereabouts of people, pets, and high valued assets. Answering the “where is” question through a licensing business model and providing a complete end-to-end solution of hardware, middleware, apps, connectivity and professional services, letting you know where someone or something is at the touch of a button. GTX Corp also owns and operates LOCiMOBILE, Inc which develops GPS applications for smartphones and tablets, Code Amber News Service, and Code Amber Alertag. The Company has an aggressive intellectual property strategy and owns an extensive portfolio of patents, patents pending, registered trademarks, copy rights and URL’s.