The MMA’s gala Awards Dinner will be held in Los Angeles November 17th at the SLS Hotel in Beverly Hills. The list of finalists was published today. The 36 finalists were selected from hundreds of applications submitted. As might be expected the larger consumer brands – Coke, Converse, Old Navy, HBO, United Airlines, Peugeot, Armani and Pepsi’s mobile marketing efforts are well represented among the finalists. There are foreign entries, awards for academics and their research on mobile marketing, awards for social impact and awards for product launch. What there isn’t is links to the video submitted for consideration – a bit surprising!
In any case, the Mobile Marketing Association (MMA) is a global non-profit trade association that fosters and promotes the use of mobile media by new and traditional advertisers. The Association has over 700 members and is growing rapidly. There are regional chapters in North America, Europe, Latin America and Asia Pacific. Here is a link to the Mobile Marketing Association and the work that they do.