What’s news: TruConnect Mobile, a Mobile Virtual Network Operator (MVNO), now offers a no-contract pay-as-you-go wireless internet service for owners of the new Kindle Fire . Pairing the company’s MiFi mobile hotspot and the service offering through Sprint’s network, the Fire becomes a 3G device allowing users to access the internet anywhere they can get a signal.
About: TruConnect Mobile LLC is a Los Angeles-based company that delivers low-cost mobile Internet service. The service is aimed at business professionals and the casual Internet user and includes no contracts, no tethering charges and no overage fees. TruConnect runs on the Sprint nationwide network, which covers 97 percent of the U.S.
Background: MVNOs basically buy minutes of use on carrier’s networks, sets a price for their service to consumers or businesses and operates without need for spectrum or infrastructure. Popular in Europe, MNVOs were originally a means for a MNO (Mobile Network Operator) to extend their coverage in areas where they did not have spectrum, infrastructure or radio access network. MVNOs are not simple resellers of carrier bandwidth but put a fair amount of effort into branding themselves and offering value added services (i.e. customer support) or novel business models.
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