What’s news: Fullerton start-up HipGeo enables smartphones to capture route and location specific information through their geolocation platform. The app is persistent and passive recording of where the phone goes. The Application Programming Interface (API) and widgets released late last week enables developers to add location information and maps into the developers sites and applications.
From the press release:
HipGeo launched its travel-tracking app in September 2011. Users can download HipGeo from the Apple App Store at http://bit.ly/nB73Hw, and then record and share their trips through Facebook, Twitter, email, text or with an embedded HipGeo player on their blogs or web sites. Viewers of these trips can then see animated maps of the user’s travels as well as slide shows of photos organized by location. Travelers can also share information such as locations, routes, places, comments, and photos.
About: HipGeo is a Los Angeles-based developer of a location-aware website and smartphone apps that automatically create a record of the places users go. The company was funded in May 2011, and its iPhone app was released in September 2011. The lead investor in HipGeo is Morado Venture Partners, a seed-stage fund run by former Yahoo! executives Ash Patel and Michael Marquez; other investors include Galen Buckwalter, former chief scientist of eHarmony, and prominent San Diego-based angel investor Robert Bingham.
LSMFT: Local Significant Mobile Focus Today – the companies creating the mobile ecosystem of greater Los Angeles