ROI in Mobile – April 24, tiato, Santa Monica, 6:30 PM

Our next LAVA Mobile event examines the intersection of advertising, mobile start-ups – and what investors think about the business models, trends and technology.  Joining moderator Lori Kozlowski (Forbes contributor, digital editor) are Michael Rice (Mulholland Mobile) and John Hadl, entrepreneur and Venture Capitalist at US Venture Partners.

Michael Rice is currently the co-founder of Mulholland Mobile, a mobile development company. Previously Michael was the SVP, Director of Digital for McCann Erickson responsible for developing and managing all digital executions. Prior to McCann, Michael  managed a large team of digital marketers managing a $50 million yearly budget.

A senior level marketing & technology professional, Michael has more than 15 years of experience across multiple digital channels including product development, online marketing and brand development. He has also concepted and built robust technology solutions from websites to mobile apps for brands including General Motors, Nestlé, eHarmony, Northrop Grumman and Bumble Bee Foods.

John Hadl is the founder and CEO of Brand in Hand, a full-service mobile media and marketing company that serves global brand marketers and assists emerging media companies. Since 2004, Brand in Hand has been responsible for more than 600 mobile campaigns for its various clients which have include P&G, Coke, General Mills, 3M, American Express, Best Buy, Lions Gate Studios, and many others. In April 2007, BrandWeek dubbed John as one of the “Marketers of the Next Generation,” the publication’s highest honor, and in July 2007, Advertising Age acknowledged John as one of its distinguished “40 Under 40” executives.

John frequently keynotes and participates in industry leading events. He holds a J.D. from the New York University School of Law and is currently a venture partner at the venture capital firm U.S. Venture Partners.

Our moderator, Lori Kozlowski is a writer and digital editor, and currently a contributor to Forbes with a focus on the southern California start-ups, tech and entrepreneurs.   Most recently, she was a senior web editor and a staff writer at the Los Angeles Times. Lori also headed mobile technology and emerging platforms for latimes.com.  Previously, she has been on staff at Entrepreneur Magazine, and has written for various national publications.  Her passions are art, tech, and science – and especially places where all three of those things clash, mesh, or merge.

Even our venue for this event is special – tiato, a Kitchen Bar Garden at 2700 Colorado, Santa Monica (90404).  Snacks will be provided.  There is a no-host bar.   Free Parking!

LAVA Members and their guests attend free; $25 for non-LAVA members.  Pre-registration is required at LAVA Mobile.  This event and LAVA Mobile are generously sponsored by E&Y and Gumiyo.  Special thanks to Rich Abronson of Gumiyo and Lori for their efforts to make this a successful event!

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About johndmo

Serial Entrepreneur, Cleantech Mentor, Executive Coach, Executive Confidant and start-up consultant View all posts by johndmo

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