Matthias Galica – Founder @ShareSquare & co-curator @StartupDigest LA.
Formerly Product & Performance Marketing Manager @WooMe; BizIntel @Nike.
Photogenic headliner @EntrepreneurMag 2011’s “100 Brilliant Companies”.
ShareSquare – One of the first end-to-end campaign management tools serving offline-to-mobile marketing QR code campaigns in the US, for about a year. Then realized that leading with QR codes was “selling vitamins” even though we had a mobile web “painkiller” sitting on the shelf.
That’s the sum of the bio and company description he sent along with his headshot. A guy of few words? Not really. Quality over quantity. Absolutely. Check out his twitter account. Subscribe to the StartupDigest LA. See his wall on FB. Or this interview on socaltech: Interview with Matthias Galica, ShareSquare.
My last role was as a product manager for another local startup, Woome.com, an online dating site. I was there for a year and a half, and the thing that influenced me about the startup was I was able to cut my teeth in performance marketing. Online dating is all about acquisition, and maximizing the ROI for people coming in, and figuring out how that corresponds to their lifetime value. Me and my co-founder went through the Founder’s Institute here, while we were still in our day jobs, and one of the markets we studied was the huge, out-of-home advertising market. In that market, there are literally no ROI metrics.
LAVA Mobile – August 16, 2012, 6:30 PM – 9:00 PM, tiato, Santa Monica
This event requires Pre-registration.
The Los Angeles Venture Association Mobile Strategic Interest Group presents:
Los Angeles Mobile Entrepreneurs (Nick Smoot, Matthias Galica & Dave Mathews) and an experienced VC (David Travers) talking about what’s hot in the community right now. And helping us understand, moderator Lori Kozlowski – who contributed the Forbes profile referenced above. The critical questions the panel will address include: How do you start one? What are the challenges? How do you pay for / get the tech? Is the app space too crowded to be starting? What are VCs looking for in a mobile startup? What’s the future of mobile startups? What are the hardware challenges — ie. scaling for each device?