Monthly Archives: October 2012

Mobile Ad Volume Accelerates, Desktop Ad Revenue Dominates

  According to a Spring 2012 report, BIA/Kelsey projects ad dollars will remain higher in desktop searches than in mobile advertising while volume of ads for mobile will exceed desktop within a couple of years.

“It’s important to note that while mobile local search volume will exceed its desktop equivalent, ad dollars will remain lower,” said Michael Boland, senior analyst and program director, Mobile Local Media, BIA/Kelsey. ”This is because advertisers aren’t yet keeping pace with the growth of mobile local ad inventory, but we expect that to evolve.”

While BIA/Kelsey thinks local mobile ad search revenue will grow from $400 million in 2011 to $3.2 billion in 2016, local search revenues from desktop access is projected to be $10.2 billion in 2016.

Michael Boland is a featured presenter at the Nov 15 Mobile LAVA event:  Interactive and Mobile Local Media Opportunities and Trends.  Michael will be joined by Matt Booth, Chief Strategy Officer and Program Director, Interactive Local Media.  It should be a fascinating evening of insights and observations from two of the thought leaders on Mobile Local Media.

You can join us by registering at LAVA.org.  And let your connections know you’re going to attend by sharing a LinkedIn Event.

Mobile LAVA is a Strategic Interest Group of the Los Angeles Venture Association dedicated to exploring and explaining the rapidly evolving universe of ubiquitous computing.  Mobile LAVA is generously sponsored by Gumiyo and Ernst & Young.

 

 


Interactive and Mobile Local Media: Trends and Opportunities

The next Mobile LAVA will be our last formal program for 2012 so make your plans to attend – Nov 15, tiato, 6:30 PM. The program will feature two of the most insightful analysts of the mobile space from BIA/Kelsey – Matt Booth and Michael Boland.  If you don’t know of BIA/Kelsey – you should and here is the perfect opportunity.

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983, BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow.

Michael Boland
Program Director, Mobile Local Media

Michael Boland is the program director for BIA/Kelsey’s Mobile Local Media practice. Since joining the company in 2005, Boland has been instrumental in covering the local online space for our Interactive Local Media practice. His expertise and curiosity about new mobile, social, and video technologies and business models make him a valuable resource for MLM clients.

For an example of Michael’s insights take a look at this recent posting:  Reinventing the Lightbulb: A Conversation with ByteLight.

Matt Booth
Chief Strategy Officer and Program Director, Interactive Local Media

Matt provides a leadership role for our consulting practices and conferences. Well-respected in the local media community for his expertise, Matt creates strategic initiatives that advise clients on how to be successful in the ever changing media landscape. Matt also runs our highly successful Interactive Local Media (ILM) advisory service program.

So make your reservations at our new home on Mobile LAVA.

Mobile LAVA is a Strategic Interest Group of the Los Angeles Venture Association dedicated to exploring and explaining the rapidly evolving universe of ubiquitous computing.  Mobile LAVA is generously sponsored by Gumiyo and Ernst & Young.