According to a Spring 2012 report, BIA/Kelsey projects ad dollars will remain higher in desktop searches than in mobile advertising while volume of ads for mobile will exceed desktop within a couple of years.
“It’s important to note that while mobile local search volume will exceed its desktop equivalent, ad dollars will remain lower,” said Michael Boland, senior analyst and program director, Mobile Local Media, BIA/Kelsey. ”This is because advertisers aren’t yet keeping pace with the growth of mobile local ad inventory, but we expect that to evolve.”
While BIA/Kelsey thinks local mobile ad search revenue will grow from $400 million in 2011 to $3.2 billion in 2016, local search revenues from desktop access is projected to be $10.2 billion in 2016.
Michael Boland is a featured presenter at the Nov 15 Mobile LAVA event: Interactive and Mobile Local Media Opportunities and Trends. Michael will be joined by Matt Booth, Chief Strategy Officer and Program Director, Interactive Local Media. It should be a fascinating evening of insights and observations from two of the thought leaders on Mobile Local Media.
Mobile LAVA is a Strategic Interest Group of the Los Angeles Venture Association dedicated to exploring and explaining the rapidly evolving universe of ubiquitous computing. Mobile LAVA is generously sponsored by Gumiyo and Ernst & Young.