Monthly Archives: November 2012

BIA/Kelsey’s Booth and Boland Featured at Mobile LAVA Nov 15 Event

Matt Booth, chief strategy officer and program director, Interactive Local  Media, BIA/Kelsey, stated that he remains “very bullish on interactive spending,  and especially on new mobile monetization methods, like point-of-sale offerings,  that are showing performance improvements. In fact, we expect mobile growth to  offset some of the slowing in core search and display in the outer years of the  forecast.”  MediaPost Publications:  Local Media: Slow Rev Rise, Digital to hit Double-Digits

Matt will be joined by Michael Boland, a keen observer of Mobile Local Media and its impact on ad spend, interaction and customer behavior.   “Overall, BIA/Kelsey reports that about 0.6 percent of local ad spending is currently devoted to mobile. Though this is a U.S. figure, mobile’s share and growth rate are projected to be similar in many other developed nations. Also, as this survey reveals, mobile’s current share of revenue is slightly higher than other local media, such as newspapers, which indicates a strong position for directory publishers,” according to Mr. Boland.   Majority of Directory Publishers See Mobile as Important Revenue Stream Over Next Three Years

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983, BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers.

These are among the most insightful observers of the Mobile Local Media space and they will be sharing their insights and perspectives with Mobile LAVA tomorrow evening at tiato, 6:30 PM.  Pre-registration is required at the LAVA website.  This event is free to LAVA members, all others $35 to attend.

Mobile LAVA is the Strategic Interest Group of the Los Angeles Venture Association focused on the emergence and significance of ubiquitous computing.  The SIG and Mobile LAVA events are generously sponsored by Gumiyo and Ernst & Young.

 

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Mobile LAVA to feature BIA/Kelsey Analyst Michael Boland and CSO Matt Booth

We are very fortunate to have a commitment from Michael and Matt to present their insights and observations about Mobile Local Media.  And they are doing this for Mobile LAVA before they come back down to LA for their ILM West conference.  For nearly 10 years, BIA/Kelsey’s Interactive Local Media conference has focused on local media.  This event has consistently attracted the industry’s most interesting, innovative and inspired leaders for nearly 10 years. ILM West will be no exception.

BIA/Kelsey advises companies in the local media space through consulting and  valuation services, research, Continuous Advisory Services and conferences.  Since 1983, BIA/Kelsey has been a resource to the media, mobile advertising,  telecommunications, Yellow Pages and electronic directory markets, as well  as to government agencies, law firms and investment companies looking to understand  trends and revenue drivers.

Less than a week to go – register here.   This will be our final Mobile LAVA event for the year at tiato, 6:30 PM.

Mobile LAVA SIG and events are generously sponsored by Gumiyo and E&Y.


Boland and Booth bring BIA Research to Mobile LAVA, Nov 15

Well respected Mobile Local Media analyst Michael Boland will present observations and insights from BIA/Kelsey’s reports on the market, the trends and the technology at tiato, Nov 15, 6:30 PM for Mobile LAVA’s presentation: Interactive and Mobile Local Media:  Trends and Opportunities .  Michael will be joined by Matt Booth, BIA/Kelsey’s Chief Strategy Officer and Program Director, Interactive Local Media.

“Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns,” said Michael Boland, program director, mobile local media, BIA/Kelsey. “New mobile ad formats will also drive demand including Facebook’s quickly evolving options like sponsored stories and app install ads – currently accounting for 14 percent of Facebook’s revenues and quickly growing.”

Registration is now open:  Interactive and Mobile Local Media:  Trends and Opportunities

Mobile LAVA SIG and events are generously sponsored by Gumiyo and Ernst & Young.