Well respected Mobile Local Media analyst Michael Boland will present observations and insights from BIA/Kelsey’s reports on the market, the trends and the technology at tiato, Nov 15, 6:30 PM for Mobile LAVA’s presentation: Interactive and Mobile Local Media: Trends and Opportunities . Michael will be joined by Matt Booth, BIA/Kelsey’s Chief Strategy Officer and Program Director, Interactive Local Media.
“Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns,” said Michael Boland, program director, mobile local media, BIA/Kelsey. “New mobile ad formats will also drive demand including Facebook’s quickly evolving options like sponsored stories and app install ads – currently accounting for 14 percent of Facebook’s revenues and quickly growing.”
Registration is now open: Interactive and Mobile Local Media: Trends and Opportunities