Boland and Booth bring BIA Research to Mobile LAVA, Nov 15

Well respected Mobile Local Media analyst Michael Boland will present observations and insights from BIA/Kelsey’s reports on the market, the trends and the technology at tiato, Nov 15, 6:30 PM for Mobile LAVA’s presentation: Interactive and Mobile Local Media:  Trends and Opportunities .  Michael will be joined by Matt Booth, BIA/Kelsey’s Chief Strategy Officer and Program Director, Interactive Local Media.

“Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher-performing mobile local ad campaigns,” said Michael Boland, program director, mobile local media, BIA/Kelsey. “New mobile ad formats will also drive demand including Facebook’s quickly evolving options like sponsored stories and app install ads – currently accounting for 14 percent of Facebook’s revenues and quickly growing.”

Registration is now open:  Interactive and Mobile Local Media:  Trends and Opportunities

Mobile LAVA SIG and events are generously sponsored by Gumiyo and Ernst & Young.

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About johndmo

Serial Entrepreneur, Cleantech Mentor, Executive Coach, Executive Confidant and start-up consultant View all posts by johndmo

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