Monthly Archives: September 2013

Mobile LAVA Event – September 12, 6:30 PM, Cross Campus

 Mobile and Retail


Mobile has disrupted the retail shopping experience and with that, created an abundance of new opportunities for entrepreneurs. In truth, we are all connected mobile consumers with the power to find, research, and purchase products and services from virtually anywhere at any moment. Our location-aware devices provide context and personalized relevance for us and for merchants. Massive computing power in our hands, built-in cameras, click-to-dial, GPS, text messaging, and internet connectivity all combine to revolutionize the kinds of front-end applications, back office operations, promotions, customer service, and checkout tools that are–or will become–available.

Mobile LAVA’s next event will attempt to answer questions like:

  • How do new mobile technologies create new demand and expectations among retail consumers?
  • What are some emerging business models and revenue opportunities for mobile entrepreneurs in retail?
  • What kinds of problems do large retailers have as the result of mobile, and what does this mean for enterprising start-ups?

Our Speakers


Greg BettinelliGreg Bettinelli Venture Partner, Upfront Ventures; Operating Executive, Freeman & Spogli; Co-Founder, MuckerLab

Greg was the Chief Marketing Officer for HauteLook, a leading online flash-sale retailer. Launched in December 2007, Los Angeles based HauteLook was acquired by Nordstrom, Inc., in March 2011 for $270mm.

Prior to joining HauteLook, Greg was Executive Vice President of Business Development and Strategy at Live Nation, responsible for strategic direction and key business partnerships for Live Nation’s ticketing and digital businesses.

Before Live Nation, Greg held a number of leadership positions at eBay, including Sr. Director of Business Development at StubHub, where he led business development, partnerships, sales and seller development, including spearheading StubHub’s landmark relationship with Major League Baseball. Prior to transitioning to StubHub from eBay, he led’s Event Tickets and Media businesses (including and was the business leader who led eBay’s acquisition of StubHub in 2007.

Greg received a Bachelor of Arts in Political Science from the University of San Diego and a Master of Business Administration from Pepperdine University’s Graziadio School of Business and Management.



Buck Jordan Managing Partner, Canyon Creek Ventures

Buck founded Canyon Creek Capital in 2010 and has over 10 years of experience in finance, media, consulting and M&A. The firm initially provided early stage advisory services to companies looking to expand market share, re-evaluate company strategy and raise capital but quickly moved on to deploying its first fund in 2011. Buck has become known for producing top of market due diligence and providing a tremendous amount of value for his portfolio companies. He is an advisor to several start-ups in the community, received his MBA from the UCLA Anderson School of Management and is a former Army Captain and Blackhawk Pilot. 




Jordan Syms Founder, Tap.in2

Jordan Syms is a founder at Tap.in2, a start-up that builds mobile apps for point of sale and community engagement. Jordan is a strategic communications leader with experience across numerous industries including technology, entertainment, advocacy, education, government and aviation. Prior to starting Tap.in2, Jordan worked in advertising and managed the Public Affairs Office at the Long Beach Airport in Southern California. Jordan is adept at conceiving and managing campaigns for public and private sector clients that engage communities and increase market share. Jordan holds degrees from UCLA and Berkeley.



Matthew Goldman Co-Founder and CEO, Wallaby Financial, Inc.

Matthew is currently Co-Founder and CEO of Wallaby Financial, Inc.  Wallaby is dedicated to helping consumers benefit by using the right payment card every time they shop. Wallaby is backed Founders Fund, WIHarper, Karlin Ventures, MuckerLab and others and is based in Pasadena. Prior to founding Wallaby, Matthew was Executive Director, Product Management at AT&T Interactive/YP, where he oversaw a team managing $650MM in annual local internet revenue.  Matthew learned about payments a Director of Product at Green Dot Corporation, a Sequoia-backed underbanked services company that went public for $1.5B in 2010.  Matthew has worked at and started several other technology companies that you’ve never heard of and started his career as a systems administrator on Solaris and IRIX boxes.  Matthew graduated from Claremont McKenna College with a degree in Economics.  He lives in Pasadena, CA with his wife, two daughters and dog.


Our Moderator

Lori Kozlowski is a journalist, writer, and editor. She is a columnist for Forbes about entrepreneurs, start-ups, and technology.
Previously, she served as senior digital editor at the Los Angeles Times, where she directed mobile technology and emerging platforms. She also served as a staff writer, writing about science, technology, the arts, and business. Prior to the Times, she was on staff at Entrepreneur Magazine, and has written for various national publications. She has also worked with MIT Media Lab startups and served as adjunct faculty at Chapman University and USC.

Web: Twitter: @lorikozlowski 

This event is produced by Mobile LAVA and Co-Produced by Cross Campus. Mobile LAVA and Mobile LAVA events are generously sponsored by Ernst & Young. Mobile LAVA is the Strategic Interest Group of the Los Angeles Venture Association dedicated to exploring the rapidly expanding universe of mobile business, technology and economics.

This event is co-produced with:




September LAVA Events

LAVA logo 2012We’ve had a number of good events lately and September just raises the bar with a crop of great events – especially for the Strategic Interest Groups. As you know by now, the SIGs are the reason behind the rapid growth of LAVA membership, more stimulating and engaging conversations about a wide range of topics at a significant depth not usually found in other general business meetings, and, an unparalleled opportunity to connect with people and organizations that matter to your entrepreneurial pursuits. Take advantage of these opportunities as they won’t soon be repeated. Follow the links to register and for additional details.

Sept 6 – Global LAVA presents “Coping with the Rapidly Changing Financial and Regulatory Landscape” with guest speaker James R. Barth, Senior Fellow at the Milken Institute. Mr. Barth recently served as leader of an international team advising the People’s Bank of China on banking reform and traveled to China, India, Russia and Egypt to lecture on various financial topics for the U.S. State Department. He was recently interviewed about the financial crises by the Financial Crisis Inquiry Commission and the Congressional Oversight Panel. He has authored more than 200 articles in professional journals and has written and edited several books, including “The Rise and Fall of the U.S. Mortgage and Credit Markets: A Comprehensive Analysis of the Meltdown” and “China’s Emerging Markets: Challenges and Opportunities.” Do not neglect the opportunity to see one of the most insightful observers of global finance markets. Century City, 7:30 – 9:00 AM

Sept 12 – Mobile LAVA will produce “Mobile and Retail” Mobile technology and business models have disrupted the retail shopping experience and with that, created an abundance of new opportunities for entrepreneurs. In truth, we are all connected mobile consumers with the power to find, research, and purchase products and services from virtually anywhere at any moment. Our location-aware devices provide context and personalized relevance for us and for merchants. Panelists include Greg Bettinelli, Venture Partner, Upfront Ventures and Co-Founder, MuckerLab; Buck Jordan, Managing Partner, Canyon Creek Ventures; Jordan Syms, Founder, Tap.in2; and, Matthew Goldman, Co-Founder and CEO, Wallaby Financial, Inc. The panel will be moderated by Lori Kozlowski, Columnist for Forbes Magazine. This is an awesome panel and Lori always brings out their best. Cross Campus, Santa Monica, 6:30 – 9:00 PM.

Sept 17 – Green LAVA gets back to business with presentations from NutriFit Founding Director Jackie Keller and Skyline Innovations Sandra Lee who heads up their demand creation initiatives and sales. Jackie Keller is an entrepreneur, writer, speaker and avowed environmentalist and will be discussing climate change and impact on crop productivity, food security and food borne illness from the perspective of a premier healthy food purveyor . Sandra Lee will provide her insights into Skyline’s business model that differentiates Skyline from other solar solution providers. Stradling Yocca, Santa Monica, 7:00 – 8:30 PM. Pre-registration is required as facility is access controlled.

Sept 20 – LAVA Healthcare welcomes Kevin Dawson, most recently the director of business intelligence at the Cancer Treatment Centers of America, for a special under-the-covers view of the current state and trends of healthcare big data. A trained physician, Kevin has spent almost his entire career working for leading-edge healthcare providers with responsibility for a broad spectrum of healthcare IT functions related to interoperability, data analytics, and innovation management. Pepperdine Campus, West LA, 7:30 – 9:30 AM

Sept 25 – Women in LAVA hosts a workshop on Financial Projections with Dave Chariton, a strategy consultant, part-time CFO, and “executive therapist.” Dave helps entrepreneurs understand their numbers, do strategic business planning, and make better, more confident decisions. He has been an advisor to businesses of various sizes and industries, ranging from media & entertainment to real estate. Dave has economics degrees from MIT (undergrad) and Stanford (Masters), but comes across as a relatively normal person. Dave’s provides the tips and techniques to getting the numbers that matter to investors and the business. Santa Monica Place Community Room, 11:30 – 2:00

These events are hosted by the various Strategic Interest Groups of the Los Angeles Venture Association. The SIG events are open to the public but server primarily as a benefit to our LAVA membership. Attendance to the SIG events is free for LAVA Members. Non members must register and pay a $35 fee to attend. Please register in advance at the links above.

Also consider:

Sept 17 – Early Bird Deadline for submission of applications to pitch at the Connected Car Expo – to be held during the November LA Auto Show. LAVA is a co-promoter of this event that invites entrepreneurs with new ideas, independent ventures in the seed, start-up or early stage of development within the automotive or technology sector (with <$500K investment). Competitors will have the opportunity to pitch their original business concept to a judging panel comprised of VCs, incubators and CEOs at this years CCE. Entrants should be working to solve an issue related to the connected car and/or automotive industry; original ideas can address topics including automotive data, mapping, emissions, environmental issues, in-car apps, in-car entertainment, parking and telematics.

And for LAVA members and supporters of these Strategic Interest Groups there is one more event to consider attending. PortTech EXPO is September 11 at Crafted in the Port of Los Angeles. The EXPO is the only west coast maritime oriented clean technology conference this year. It will attract over 500 attendees; 100 exhibitors, sponsors and international partners; and, launch Clean Tech, Cool Tech – the free public event that follows the business conference. The EXPO hosts keynote addresses from Mayor Eric Garcetti, Federal Maritime Commissioner Mario Cordero, presentations by Jan Perry, Mayor’s office of Economic Development, John Chiang, California State Controller and feature a Focus on Energy – a panel discussion on the opportunities and challenges that large industrial complexes like Ports confront with electrification of vehicles, equipment, facilities and operations. The Focus on Energy discussion will feature Rich Dines, Long Beach Board of Harbor Commissioners, Nicholas Chase, Department of Energy, Energy Information Administration, Ottonel Popesco, CEO of global engineering firm Cavotec and moderation by Dr. Tom O’Brien, CSULB Director of the Center for International Trade and Transportation (CITT). Clean Tech, Cool Tech is the opportunity for the public to see clean technology products, services and sustainable designs and meet the companies that produce them. Clean Tech, Cool Tech will also have food trucks, live music and introduction by City Councilman Joe Buscaino. LAVA is once again a media sponsor for the PortTech EXPO. Register before September 8th and use the coupon code LAVA for a $50 discount. A limited number of table sponsors ($1,000 per table) are still available. See the website or call the office for details.