Mobile LAVA Event – September 12, 6:30 PM, Cross Campus

 Mobile and Retail


Mobile has disrupted the retail shopping experience and with that, created an abundance of new opportunities for entrepreneurs. In truth, we are all connected mobile consumers with the power to find, research, and purchase products and services from virtually anywhere at any moment. Our location-aware devices provide context and personalized relevance for us and for merchants. Massive computing power in our hands, built-in cameras, click-to-dial, GPS, text messaging, and internet connectivity all combine to revolutionize the kinds of front-end applications, back office operations, promotions, customer service, and checkout tools that are–or will become–available.

Mobile LAVA’s next event will attempt to answer questions like:

  • How do new mobile technologies create new demand and expectations among retail consumers?
  • What are some emerging business models and revenue opportunities for mobile entrepreneurs in retail?
  • What kinds of problems do large retailers have as the result of mobile, and what does this mean for enterprising start-ups?

Our Speakers


Greg BettinelliGreg Bettinelli Venture Partner, Upfront Ventures; Operating Executive, Freeman & Spogli; Co-Founder, MuckerLab

Greg was the Chief Marketing Officer for HauteLook, a leading online flash-sale retailer. Launched in December 2007, Los Angeles based HauteLook was acquired by Nordstrom, Inc., in March 2011 for $270mm.

Prior to joining HauteLook, Greg was Executive Vice President of Business Development and Strategy at Live Nation, responsible for strategic direction and key business partnerships for Live Nation’s ticketing and digital businesses.

Before Live Nation, Greg held a number of leadership positions at eBay, including Sr. Director of Business Development at StubHub, where he led business development, partnerships, sales and seller development, including spearheading StubHub’s landmark relationship with Major League Baseball. Prior to transitioning to StubHub from eBay, he led’s Event Tickets and Media businesses (including and was the business leader who led eBay’s acquisition of StubHub in 2007.

Greg received a Bachelor of Arts in Political Science from the University of San Diego and a Master of Business Administration from Pepperdine University’s Graziadio School of Business and Management.



Buck Jordan Managing Partner, Canyon Creek Ventures

Buck founded Canyon Creek Capital in 2010 and has over 10 years of experience in finance, media, consulting and M&A. The firm initially provided early stage advisory services to companies looking to expand market share, re-evaluate company strategy and raise capital but quickly moved on to deploying its first fund in 2011. Buck has become known for producing top of market due diligence and providing a tremendous amount of value for his portfolio companies. He is an advisor to several start-ups in the community, received his MBA from the UCLA Anderson School of Management and is a former Army Captain and Blackhawk Pilot. 




Jordan Syms Founder, Tap.in2

Jordan Syms is a founder at Tap.in2, a start-up that builds mobile apps for point of sale and community engagement. Jordan is a strategic communications leader with experience across numerous industries including technology, entertainment, advocacy, education, government and aviation. Prior to starting Tap.in2, Jordan worked in advertising and managed the Public Affairs Office at the Long Beach Airport in Southern California. Jordan is adept at conceiving and managing campaigns for public and private sector clients that engage communities and increase market share. Jordan holds degrees from UCLA and Berkeley.



Matthew Goldman Co-Founder and CEO, Wallaby Financial, Inc.

Matthew is currently Co-Founder and CEO of Wallaby Financial, Inc.  Wallaby is dedicated to helping consumers benefit by using the right payment card every time they shop. Wallaby is backed Founders Fund, WIHarper, Karlin Ventures, MuckerLab and others and is based in Pasadena. Prior to founding Wallaby, Matthew was Executive Director, Product Management at AT&T Interactive/YP, where he oversaw a team managing $650MM in annual local internet revenue.  Matthew learned about payments a Director of Product at Green Dot Corporation, a Sequoia-backed underbanked services company that went public for $1.5B in 2010.  Matthew has worked at and started several other technology companies that you’ve never heard of and started his career as a systems administrator on Solaris and IRIX boxes.  Matthew graduated from Claremont McKenna College with a degree in Economics.  He lives in Pasadena, CA with his wife, two daughters and dog.


Our Moderator

Lori Kozlowski is a journalist, writer, and editor. She is a columnist for Forbes about entrepreneurs, start-ups, and technology.
Previously, she served as senior digital editor at the Los Angeles Times, where she directed mobile technology and emerging platforms. She also served as a staff writer, writing about science, technology, the arts, and business. Prior to the Times, she was on staff at Entrepreneur Magazine, and has written for various national publications. She has also worked with MIT Media Lab startups and served as adjunct faculty at Chapman University and USC.

Web: Twitter: @lorikozlowski 

This event is produced by Mobile LAVA and Co-Produced by Cross Campus. Mobile LAVA and Mobile LAVA events are generously sponsored by Ernst & Young. Mobile LAVA is the Strategic Interest Group of the Los Angeles Venture Association dedicated to exploring the rapidly expanding universe of mobile business, technology and economics.

This event is co-produced with:




About johndmo

Serial Entrepreneur, Cleantech Mentor, Executive Coach, Executive Confidant and start-up consultant View all posts by johndmo

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