Tag Archives: marketing

Mobile LAVA and Schmoozd – Starting Your Startup Part 2, August 1, Cross Campus

mobilelava_schmoozd_presentStarting Your Mobile Startup, Part 2:  Getting It Built  For our second installment of Starting Your Mobile Startup, Mobile LAVA and Schmoozd have partnered up to help entrepreneurs who have a mobile-enabled business with one of their most fundamental questions:  How do I get my mobile solution built?As many entrepreneurs soon discover there are many ways to build a mobile solution.  The right approach depends on audience, usage, functionality, business goals, availability of engineers and cost.  In fact, some may even realize that certain business goals may suggest not building an app right away.

Mobile solutions also need to consider lots of other aspects like the use of third party technologies, messaging, notifications, and device-specific functionality.  Furthermore, young startups looking for capital need to be cognizant of their product and technology roadmaps among a tech-savvy venture community.

Tony Karrer, a prolific Los Angeles-based CTO, will moderate an amazing panel of experts to help us answer questions like:

  • What’s the difference between developing for iOS, Android and Windows?  Should I build for all 3?
  • How do I find a CTO?  Do I even need one?
  • Should I outsource my development or find my own engineers?
  • Should I build my solution as a native code, using a framework or as mobile web?
  • How do these factors affect cost?
  • How can I avoid hurdles with app stores?
  • What are some of the common pitfalls in the development process?
  • How do VC’s and other capital providers view technology choices when making funding decisions?
  • How can capital providers help in sourcing CTO’s and other tech resources?

Our Panelists

Rishi Roongta, New World Ventures

Rishi joined New World Ventures in 2010 having previously been a consultant with Bain & Company in Chicago. While at Bain, Rishi worked with clients in various industries including technology, retail, consumer packaged goods, food services and healthcare. Rishi advised senior management teams on topics such as growth strategy, customer acquisition, sales force effectiveness and business process redesign. Prior to Bain, Rishi held internships with Deloitte Consulting, General Electric and Siemens.

In his spare time, Rishi is either working on his own business ideas or advising other entrepreneurs and their startups. He is a regular attendee at national tech meetups and events. He is also on the junior board of the non-profit organization, Network for Teaching Entrepreneurship (NFTE).

Rishi graduated with a B.S. in electrical engineering and a minor in technology and management from University of Illinois at Urbana-Champaign.

Hank Leber, Co-founder & CEO, GonnaBe

Hank LeberHank Leber is the founder and CEO of GonnaBe– social media of the future (literally – all the things you’re gonna be doing).

Hank has a diverse background. He’s an ad-man turned entrepreneur, having toured in a rock band for 5 years, led digital strategy for major brands (on the ad agency side), and started a few companies along the way.

He founded Agency Nil – the world’s first crowd-sourcing-based advertising agency – and sold it in 2009. He also founded Phone2Food.org to help fight famine in East Africa by allowing people to donate used electronics. In advertising, Hank worked on many brands including Lexus, Nationwide, Travelocity, Anheuser-Busch, Sherwin-Williams, Coldwell Banker, Häagen-Dazs, and Wrigley’s.

Hank holds an M.S. in Mass Communications from the VCU Brand Center. In 2010 he won top honors at the Jay Chiat Awards for Strategic Excellence for his work on Travelocity (he put the Gnome on Chatroulette, earning the brand 20MM impressions without spending a dime).

He currently lives in Los Angeles, CA and wishes it would rain sometimes.

David Subar, Chief Product Officer, Zest Finance (previously Chief Technology Officer, Break Media)

David recently became the Chief Product Officer at Zest Finance, a company using big data and machine learning to assess credit for the underbanked. David is responsible for Product Management and Engineering and the development of all platforms. Previously David was the Chief Technology Officer at Break is one of the largest independent online video companies. David was responsible for Product Management, Software Engineering, Ad Execution/Production and TechOps/IT groups at Break. His groups were responsible for all Break’s B2C properties on all iOS platforms, Android and the web, integration with Facebook and Twitter, as well as back-end YouTube analytics, their own ad server and integration with DFP.

In his tenure he has rebuilt the team, infrastructure and products including building new iPhone and iPad apps, new Android apps and completely rebuilding the web site. The company’s redesign of the Break web site increased YoY search traffic from Google by 20% and monthly direct visits increased by 2.8 million in a six-month period.

On mobile, Break Media has had more than 4 million downloads of their apps on iOS and Android and 202 million video views, a 26% increase over the previous year, and 1.99 billion image views, a 40% increase. The company has more than 1 MM video views per day on mobile. Their new iPhone app and the iPad app were selected as ‘New and Noteworthy’ apps by Apple iTunes Store.  They also have several OTT apps for devices such as Roku.

Trystan Kosmynka, co-founder and CTO of TestFlight, VP of Product and Technology at Burstly

The mission at Burstly is to provide tools for the entire app life-cycle from beta testing to analytics and monetization.  Burstly has created industry-leading products in beta-testing and monetization with TestFlight and SkyRocket.  In addition to continuing to grow the core products, Burstly has recently expanded the offering to include mobile analytics through its new product FlighPath.

Prior to TestFlight and Burstly, Trystan served as CTO of 23 Divide, a mobile development studio responsible for 6 top-25 apps, a SXSW award, a couple of Webby’s, and TestFlight.

Our Moderator

Tony Karrer — TechEmpower, Aggregage, LA CTO Forum

Dr. Tony Karrer has been defining technical strategy and leading the development of web/software solutions for the past 20 years.  He has been an part-time CTO at numerous startups and is known for being the original CTO of eHarmony—making Tony partly responsible for more than 4% of the marriages in the US each year.  Dr. Karrer was an associate professor of Computer Science and has consulted to many companies seeking to use technology in innovative ways including Credit Suisse, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun and Symbol. He was valedictorian and attended USC as a Tau Beta Pi fellow, one of the top 30 engineers in the U.S. where he received a M.S. and Ph.D. in Computer Science.  He is well known for his eLearning Technology blog and organizes the Los Angeles CTO Forum.

This event is produced by Mobile LAVA and Schmoozd and Co-Produced by Cross Campus.  Mobile LAVA and Mobile LAVA events are generously sponsored by Ernst & Young.   Mobile LAVA is the Strategic Interest Group of the Los Angeles Venture Association dedicated to exploring the rapidly expanding universe of mobile business, technology and economics.

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Ask us Anything about Starting Your Startup – ROC, May 30, 6:30 PM

LAVA Mobile phone logoSo sign up today for Mobile LAVA’s next event.  Hank Leber (GonnaBe), Matt Sandler (Chromatik), Mark Sogomian (E&Y), TX Zhuo (Karlin Ventures), Louis Wharton (Stubbs Alderton) will be there taking questions from moderator Lori Kozlowski (Forbes).  So take the opportunity to get those answers and pose a couple of your own.

Who makes a great founding team?  The right business partners?
What is the best form of incorporation – LLC, C-Corp, S-Corp, B-Corp?
When are core documents required?
What needs to be protected by patents?  What other forms of protection are possible?
Why is capital efficiency so important?
Where do you find good technical talent?
When does it make sense to pivot?

Who: Founders, Owners, CxOs, Investors, Entrepreneurs, Service Providers
What: Starting Your Startup
When: May 30th, 6:30 – 9:00 PM
Where: Real Office Center, Santa Monica
Why: Because understanding the opportunities and challenges gives the best chance of creating a startup success.
How much: Free for LAVA members; $35 for everyone else

Pre-Register here:  Starting Your Startup

Mobile LAVA and the Mobile LAVA events are generously sponsored by Ernst & Young and Gumiyo.  Mobile LAVA is the Strategic Interest Group of the Los Angeles Venture Association dedicated to exploring the rapidly expanding universe of mobile business, technology and economics.


Mobile Ad Volume Accelerates, Desktop Ad Revenue Dominates

  According to a Spring 2012 report, BIA/Kelsey projects ad dollars will remain higher in desktop searches than in mobile advertising while volume of ads for mobile will exceed desktop within a couple of years.

“It’s important to note that while mobile local search volume will exceed its desktop equivalent, ad dollars will remain lower,” said Michael Boland, senior analyst and program director, Mobile Local Media, BIA/Kelsey. ”This is because advertisers aren’t yet keeping pace with the growth of mobile local ad inventory, but we expect that to evolve.”

While BIA/Kelsey thinks local mobile ad search revenue will grow from $400 million in 2011 to $3.2 billion in 2016, local search revenues from desktop access is projected to be $10.2 billion in 2016.

Michael Boland is a featured presenter at the Nov 15 Mobile LAVA event:  Interactive and Mobile Local Media Opportunities and Trends.  Michael will be joined by Matt Booth, Chief Strategy Officer and Program Director, Interactive Local Media.  It should be a fascinating evening of insights and observations from two of the thought leaders on Mobile Local Media.

You can join us by registering at LAVA.org.  And let your connections know you’re going to attend by sharing a LinkedIn Event.

Mobile LAVA is a Strategic Interest Group of the Los Angeles Venture Association dedicated to exploring and explaining the rapidly evolving universe of ubiquitous computing.  Mobile LAVA is generously sponsored by Gumiyo and Ernst & Young.

 

 


Interactive and Mobile Local Media: Trends and Opportunities

The next Mobile LAVA will be our last formal program for 2012 so make your plans to attend – Nov 15, tiato, 6:30 PM. The program will feature two of the most insightful analysts of the mobile space from BIA/Kelsey – Matt Booth and Michael Boland.  If you don’t know of BIA/Kelsey – you should and here is the perfect opportunity.

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983, BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow.

Michael Boland
Program Director, Mobile Local Media

Michael Boland is the program director for BIA/Kelsey’s Mobile Local Media practice. Since joining the company in 2005, Boland has been instrumental in covering the local online space for our Interactive Local Media practice. His expertise and curiosity about new mobile, social, and video technologies and business models make him a valuable resource for MLM clients.

For an example of Michael’s insights take a look at this recent posting:  Reinventing the Lightbulb: A Conversation with ByteLight.

Matt Booth
Chief Strategy Officer and Program Director, Interactive Local Media

Matt provides a leadership role for our consulting practices and conferences. Well-respected in the local media community for his expertise, Matt creates strategic initiatives that advise clients on how to be successful in the ever changing media landscape. Matt also runs our highly successful Interactive Local Media (ILM) advisory service program.

So make your reservations at our new home on Mobile LAVA.

Mobile LAVA is a Strategic Interest Group of the Los Angeles Venture Association dedicated to exploring and explaining the rapidly evolving universe of ubiquitous computing.  Mobile LAVA is generously sponsored by Gumiyo and Ernst & Young.


Stuff You Should Have Seen – last week

The thing you might have missed last week was an awesome program on Thursday night at tiato with Three Mobile Entrepreneurs (Dave Mathews (NeuAer), Nick Smoot (Here on Biz), Matthias Galica (ShareSquare)) and a VC (Rustic Canyon Partner, David Travers), moderated by Forbes writer Lori Kozlowski.  75+ attendees treated to a great night of  insights, opinions and networking.  Make plans to join us on Sept 27 when LAVA Mobile and LAVA Healthcare hook up for an evening event to examine the intersection of ubiquitous computing and healthcare.

The rest of things you should have seen last week – August 12 – 18

Can You Hear Me Now? – Gizmodo

Get Off the Phone and Eat Your Dinner – Mashable

Three times the charm – Slash Gear

Never Mind – PC World

Step up to the Bar – State Bar of Wisconsin

Higher Calling – Next Gov

Cash, Credit or Smartphone? – LA Times

Fair to Midling – Boston.com

Nope – ClickZ

Take out – PC World

Side Swiped – All Things D

Apple Misunderstood – Seeking Alpha

There’s an App for that – Government Technology

There’s a Cap for that – CNBC

They Don’t Make a Large Kindle – PC World

Poof! – PC Magazine

Spoof! – Boy Genius

Managing BYOD Mess – Byte

Copy That – Mobile Commerce Daily

This Changes Everything – GigaOM

Get a Dog – Media Bistro

Mapping a Response – Social Barrel

Promising to Behave – CNet

 This Changes Everything – GigaOM

Don’t bet on it – Tech Crunch

Hard Landing– Fierce Wireless

Scraping the Surface  – All Things D

Hitching a Ride – Tech Crunch

Connecting with a tablet – ZD Net

Gram Negative – PC World

Actually usable on iPhone – Ars Technica

That’s enough for last week. 

The Stuff You Should Have Seen – last week is a compilation of articles, opinions, stories of interest to the mobile community presented by LAVA Mobile – a Strategic Interest Group of the Los Angeles Venture Association.  LAVA Mobile is generously sponsored by E&Y and Gumiyo.


LAVA Mobile Event Profile: Moderator Lori Kozlowski

Lori Kozlowski, writer and digital editor for Forbes, joins us again as the moderator for our upcoming Conversation with LA Mobile Entrepreneurs and a VC.  Joining Lori will be Nick Smoot of Here on Biz, Matthias Galica of ShareSquare, Dave Mathews of NeuAer and VC David Travers of Rustic Canyon.  And an extra measure of appreciation for Lori bringing together this great panel!

Lori Kozlowski is a writer, journalist, and editor. Currently, she writes a column for Forbes about entrepreneurs, startups, and technology in Los Angeles.  

Previously, she served as senior digital editor at the Los Angeles Times, where she headed mobile technology and emerging platforms. She also served as a staff writer, writing about science, technology, and business. Previously, she was on staff at Entrepreneur Magazine, and has freelanced for various national publications.

Web:  www.lorikozlowski.com

Twitter: @lorikozlowski

About:

LAVA Mobile – August 16, 2012, 6:30 PM – 9:00 PM, tiato, Santa Monica

This event requires Pre-registration.   

The Los Angeles Venture Association Mobile Strategic Interest Group presents:

Los Angeles Mobile Entrepreneurs – an evening of LA-based mobile startup CEOs and an experienced VC talking about what’s hot in the community right now – critical questions the panel will address include:
How do you start one?
What are the challenges?
How do you pay for / get the tech?
Is the app space too crowded to be starting?
What are VCs looking for in a mobile startup?
What’s the future of mobile startups?
What are the hardware challenges — ie. scaling for each device?

LAVA Mobile is a Strategic Interest Group of the Los Angeles Venture Association.  LAVA Mobile events and SIG are generously supported by Gumiyo and Ernst & Young

LAVA Mobile Events are produced by Michael Utvich and John Dmohowski, Co-Chairs of LAVA Mobile.


An Evening with LA Mobile Entrepreneurs and a VC

What – the next LAVA Mobile Event
When – August 16, 6:30 – 9:00 PM
Where – tiato, 2700 Colorado, Santa Monica, 90404

The Panelists: 

  • Dave Mathews – Founder of NeuAer
  • Matthias Galica – Founder/CEO ShareSquare and Curator StartupDigest LA
  • Nick Smoot – Founder and CMO of Here on Biz
  • David Travers – Partner, Rustic Canyon

Moderator:  Lori Kozlowski, Writer/Digital Editor, Forbes Magazine, Launch

Los Angeles Mobile Entrepreneurs – an evening of LA-based mobile startup
founders and executives and an experienced VC talking about what’s hot in the community right now – critical questions the panel will address include:
– How do you start one?
– What are the challenges?
– How do you pay for / get the tech?
– Is the app space too crowded to be starting?
– What are VCs looking for in a strong mobile startup?
– What’s the future of mobile startups?
– What are the hardware challenges — ie. scaling for each device?

LAVA Mobile is a Strategic Interest Group of the Los Angeles Venture Association.  LAVA Mobile events and SIG are generously supported by Gumiyo and Ernst & Young.