BIA/Kelsey’s Booth and Boland Featured at Mobile LAVA Nov 15 Event

Matt Booth, chief strategy officer and program director, Interactive Local  Media, BIA/Kelsey, stated that he remains “very bullish on interactive spending,  and especially on new mobile monetization methods, like point-of-sale offerings,  that are showing performance improvements. In fact, we expect mobile growth to  offset some of the slowing in core search and display in the outer years of the  forecast.”  MediaPost Publications:  Local Media: Slow Rev Rise, Digital to hit Double-Digits

Matt will be joined by Michael Boland, a keen observer of Mobile Local Media and its impact on ad spend, interaction and customer behavior.   “Overall, BIA/Kelsey reports that about 0.6 percent of local ad spending is currently devoted to mobile. Though this is a U.S. figure, mobile’s share and growth rate are projected to be similar in many other developed nations. Also, as this survey reveals, mobile’s current share of revenue is slightly higher than other local media, such as newspapers, which indicates a strong position for directory publishers,” according to Mr. Boland.   Majority of Directory Publishers See Mobile as Important Revenue Stream Over Next Three Years

BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983, BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers.

These are among the most insightful observers of the Mobile Local Media space and they will be sharing their insights and perspectives with Mobile LAVA tomorrow evening at tiato, 6:30 PM.  Pre-registration is required at the LAVA website.  This event is free to LAVA members, all others $35 to attend.

Mobile LAVA is the Strategic Interest Group of the Los Angeles Venture Association focused on the emergence and significance of ubiquitous computing.  The SIG and Mobile LAVA events are generously sponsored by Gumiyo and Ernst & Young.

 

ROI in Mobile – April 24, tiato, Santa Monica, 6:30 PM

Our next LAVA Mobile event examines the intersection of advertising, mobile start-ups – and what investors think about the business models, trends and technology.  Joining moderator Lori Kozlowski (Forbes contributor, digital editor) are Michael Rice (Mulholland Mobile) and John Hadl, entrepreneur and Venture Capitalist at US Venture Partners.

Michael Rice is currently the co-founder of Mulholland Mobile, a mobile development company. Previously Michael was the SVP, Director of Digital for McCann Erickson responsible for developing and managing all digital executions. Prior to McCann, Michael  managed a large team of digital marketers managing a $50 million yearly budget.

A senior level marketing & technology professional, Michael has more than 15 years of experience across multiple digital channels including product development, online marketing and brand development. He has also concepted and built robust technology solutions from websites to mobile apps for brands including General Motors, Nestlé, eHarmony, Northrop Grumman and Bumble Bee Foods.

John Hadl is the founder and CEO of Brand in Hand, a full-service mobile media and marketing company that serves global brand marketers and assists emerging media companies. Since 2004, Brand in Hand has been responsible for more than 600 mobile campaigns for its various clients which have include P&G, Coke, General Mills, 3M, American Express, Best Buy, Lions Gate Studios, and many others. In April 2007, BrandWeek dubbed John as one of the “Marketers of the Next Generation,” the publication’s highest honor, and in July 2007, Advertising Age acknowledged John as one of its distinguished “40 Under 40” executives.

John frequently keynotes and participates in industry leading events. He holds a J.D. from the New York University School of Law and is currently a venture partner at the venture capital firm U.S. Venture Partners.

Our moderator, Lori Kozlowski is a writer and digital editor, and currently a contributor to Forbes with a focus on the southern California start-ups, tech and entrepreneurs.   Most recently, she was a senior web editor and a staff writer at the Los Angeles Times. Lori also headed mobile technology and emerging platforms for latimes.com.  Previously, she has been on staff at Entrepreneur Magazine, and has written for various national publications.  Her passions are art, tech, and science – and especially places where all three of those things clash, mesh, or merge.

Even our venue for this event is special – tiato, a Kitchen Bar Garden at 2700 Colorado, Santa Monica (90404).  Snacks will be provided.  There is a no-host bar.   Free Parking!

LAVA Members and their guests attend free; $25 for non-LAVA members.  Pre-registration is required at LAVA Mobile.  This event and LAVA Mobile are generously sponsored by E&Y and Gumiyo.  Special thanks to Rich Abronson of Gumiyo and Lori for their efforts to make this a successful event!

LAVA Mobile Event – ROI in Mobile at tiato, Santa Monica

Tuesday evening, April 24, LAVA Mobile will present a discussion with John Hadl (US Venture Partners) and Michael Rice (Mulholland Mobile).  Forbes Contributor Lori Kozlowski will moderate an examination of mobile advertising and brand sponsorship from the perspective of the advertiser and the entrepreneur.

This event is also the first at our new venue – tiato, 2700 Colorado Ave, Santa Monica, 90404. tiato is one of Catherine An’s Market Garden Cafe concepts and a unique event space.   Networking begins at 6:30 and the program will end around 9:00 PM.  Parking is free.   LAVA Mobile will host some small snacks and there will be a cash wine and beer bar. 

This event and LAVA Mobile are generously sponsored by E&Y and Gumiyo.

Pre-registration at LAVA Mobile is required to attend this event.  LAVA Members and their guests attend free; $25 for non-LAVA members.  LAVA Mobile is a Strategic Interest Group of the The Los Angeles Venture Association.